LA Progressive – By Phoenix Goodman. Something big is starting to happen in the world of activism. Grassroots campaigns are beginning to coalesce into coherent, focused missions with definable outcomes.

The Divest campaign is a classic example of how the People can have a tangible effect on society by speaking the language of the dominating classes: money.

Divestment is what it sounds like: removing public investments from corporate institutions, and repurposing them into organizations which will benefit the common good. This means leveraging the collective will through mass individual actions to force the perpetrators of corrupt and unscrupulous behavior to directly lose profits; in essence, to divest is to boycott.

Even in the world of international affairs, we hear of sanctions, which are nothing more than state actors divesting from another nation in order to conduct economic war. On the domestic front, we too face war- class war. As Warren Buffet, one of the richest individuals on earth put it, “there’s class warfare alright, but it’s my class that’s winning.” So applying this divestment strategy at the grassroots level to win very real battles in this economic war on behalf of the People is key to changing the world for the better, because it works.

At minimum, it sends a symbolic message that we are creating a culture of higher virtues and principles in which the divested institution and others like them are not welcome anymore. At best, very real systemic change can result.

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